243: Cien Chiles

with Maria Covarrubias

Since she was a child in Mexico, Chef Maria Covarrubias has been feeding her passion by cooking for others. Over time, her love became the main ingredient for something bold, spicy, and new – honest fixins that are equal parts innovative & timeless. Today, their biggest pride is to infuse our authentic background into each meaningful bottle. All with the purpose to connect with people while bringing memories to life.

 

Cien Chiles:

Website: https://cienchiles.com/

Instagram: https://www.instagram.com/cienchiles/

For More about Cien Chiles (from the website):

Our Journey:

Since she was a child in Mexico, Chef Maria has been feeding her passion by cooking for others. Over time her love became the main ingredient for something bold, spicy, and new – honest fixins that are equal parts innovative & timeless. Today, our biggest pride is to infuse our authentic background into each meaningful bottle. All with the purpose to connect with people while bringing memories to life.

Centuries before we opened up Cien Chiles in San Diego, chiles have been a rich and integral part of our Mexican heritage. This wildly diverse fruit has been used in everything from medicine to currency to lozenges and lipsticks. Central & South America gave chiles to the world.

Chiles are who we are. When we cook with chiles and love, the body releases dopamine. The body’s way of expressing joy.

We love to share our joy with you. Finding fresh ways to modernize and re-imagine the way a meal can bring people together.

Our Manifesto:

When you speak from the heart, people listen.
When you cook from the heart, people open.
They open themselves to the people and the world around them.
Culture has rich flavors that can’t be synthesized and should never be diluted.
Which is why we get ours straight from the source. Instead of capturing lightning, we’ve bottled the spark of life.
Flavors that make food, memories and connections come to life.
Bold flavors that turn every meal into a moment.
Spices that set passion aflame.
Ingredients that keep it real.
Chiles that keep it 100.

A Bold Approach:

They said we were crazy. Healthy food can’t taste good.
Chemicals are just part of the business. Sustainability is unrealistic. And seeing the way other sauces try to imitate nature, we’re proud to be crazy enough to ignore them and create Cien Chiles with ingredients that have integrity.

You're in Good Company:

Founded on passion & purpose, our mission is to create fixins that make meals better while making the world a better place to cook them. Sustainable, healthy and delicious.

Cien Chiles in your Kitchen:

When you cook with love & honesty, something magical happens. Check out our latest recipes designed to create a moment from every meal.

Food with a Spark:

All it takes is one spark to ignite a movement. This is more than hot sauce. This is about fueling your inner fire and feeding your desire for adventure.

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