223: Eat No Evil (Foods)
with Mike and Sadrah
Sadrah has never actually eaten meat. Mike was in the punk scene, where "compassion to all" was a popular mantra. Together, after struggling to find plant-based meat sources that were as sustainable as they were tasty, they came up with No Evil Foods; the plant-based meat alternative company that first debuted at a tiny Farmer's Market in Asheville, NC.
Today, No Evil Foods is available coast-to-coast and leads the pack as the most environmentally sustainable plant-based meats on the market!
More about Sadrah:
Sadrah is the force behind the Innovation and Creative departments of No Evil Foods. With a lifetime of plant-based experience, she’s got some serious veg cred. Before she was leading the conversation on how to create a socially-minded business, she was the original DIY-er at No Evil, developing and testing each recipe from her home kitchen.
Sadrah is a lifelong vegetarian and committed to spreading the good word about a plant-based lifestyle. In fact, she’s the one that showed her partner and CEO, Mike, that vegan food doesn’t suck. Her experience growing a radically different business from scratch has equipped her with a noteworthy sensibility that she parlays into speaking engagements and business summits around the country.
From her DIY approach to branding, to the way she drives the vision and message of No Evil Foods today, Sadrah is a true visionary committed to telling the authentic story of what it takes to craft a revolution.
Sadrah’s dedication to giving back and working to improve systems of oppression runs deep. Before she was changing the world with No Evil Foods, Sadrah worked in Employment Training & Development for non-profit organizations in the northeast and the San Francisco Bay Area, with a focus on chronically homeless, formerly incarcerated, and dual diagnosis populations. Her love of good food was honed through work in restaurant management in top dining destinations in Philadelphia and New York state.
More about Mike:
If Sadrah is the visionary at No Evil Foods, Mike is the architect. Mike stands quiet and thoughtful (at his standing desk!) at the helm of a company whose fast-paced growth trajectory is actually hurtling through space at breakneck speed. Behind the scenes, Mike sketches the big picture, turning vision into reality. His plant-based journey began as a simple experiment, but became much more–not only a passion, but an opportunity to help drive positive change in the world. From a small DIY outfit that sold at local farmers markets, his determination helped grow No Evil Foods into a bonafide company with nationwide distribution and expansive production capabilities.
With every notch in a company’s growth, there’s an individual in the office with whole a lot of spreadsheets, and a few more gray hairs…or no hair at all! At No Evil Foods, that person is Mike Woliansky, our wizard behind the curtain.
Before the days of Plant Meat, Mike had a career in music, including performing and tour/band management from dirty basements to 10,000 seat arenas—screaming all along the way. It was here that he learned resourcefulness in the face of great odds against success, and experienced nearly every aspect of entrepreneurship and business management imaginable. He also spent time as a freelance writer, and cut his teeth in the food world at four star restaurants like The Dining Room at the Inn on Biltmore Estate.
Mike graduated from Penn State University with a BA in English and Minor in Business.
Michael Pollan (The Omnivore's Dilemma): https://www.instagram.com/michael.pollan
Dr. Garth Davis: https://www.instagram.com/drgarthdavis/
Food Not Bombs: http://foodnotbombs.net/new_site/
Bounty & Soul: https://www.instagram.com/bounty_and_soul/
Schools for Chiapas: https://schoolsforchiapas.org/
Plant Based Foods Association: https://www.instagram.com/growplantbased/