212: Eco-Detectives

with Lacie Ward & Hannah Elauria

Lacie Ward and Hannah Elauria are the two best friends, turned business partners who co-founded the local San Diego brand, Lum A Terra, which focuses on supporting brands who are socially conscious and attempting to "light the world."

In this podcast, Lacie and Hannah share some staggering facts about the fashion industry, and offer a few tips on how we can be more eco-conscious with our clothing.

Plus, stay tuned, because we decided to record a few minutes of a LIVE podcast at their Sip & Swap event at EVE Encinitas.

Lum A Terra:

Website: https://www.lumaterramedia.com/ 
Instagram: https://www.instagram.com/lum.a.terra/ 
Facebook: https://www.facebook.com/LumATerraMedia/ 

More about Lum A Terra:

Lum A Terra Media is a creative communications company which focuses on supporting brands who are socially conscious and attempting to "light the world." What does “Lum A Terra” mean? The brand originates from the root word “lum,” meaning light, and “terra,” meaning earth. In essence, we aim to light the world through the impact and visions of the brands whom we collaborate with.

They support the “who” and the “why” before the “what,” helping to tell the stories of inspiration behind these brands before ever introducing a product. These two passionate entrepreneurial women fueled by a desire to better the planet, that they are lucky enough to call home, they have chosen to utilize their skills and passions to support the brands and companies with the same moral obligations as them.

As the economic field grows by the second, they feel that certain aspects of the social field are getting left behind in the pursuit of profits and big businesses. In order to elicit efficient growth globally, it is imperative to balance the results of businesses in the economic field with the results of those in the social business field.

More about Lacie:

Standing at a whopping 4’11, she's typically described as a “small lady with a big personality”. She's the woman in line at the grocery store telling you about the life-span of a plastic bag. She's your neighbor with 6 pets and counting because she's constantly fostering and trying to find them forever homes. She's that person standing in the middle of the store frantically researching the ethics of a company for 10 minutes before actually buying anything. She's the one preaching you the vegan-gospel even though you really didn’t ask. She has always let her passions be her driving force in her daily actions because they are her “why”. She believes everyone has an innate desire to do good, but sometimes just don't know how. She has worked on campaigns for some of the largest household names across multiple industries, she is able to seamlessly integrate educating the public on how they can achieve being part of the greater good while supporting and promoting the companies that are already doing so. 

More about Hannah:

She is a 20-something-year old, nature-loving, dog-obsessed, creative who is constantly fascinated by the beauty this planet has to offer, and ultimately fueled by the drive to sustain it through a socially conscious lifestyle. She believes in the power of knowing the faces behind brands whom we choose to have relationships with. She first became socially conscious when she immersed herself in the brinks of nature: traveling, hiking, backpacking, rock climbing...you name it. She fell in love with our symbiotic relationship with nature because she truly believes in its healing powers. As a communications professional, her work at Lum A Terra allows her to mix her love for Earth with her passion for creativity and business. Her objective is to shine the spotlight on brands who are in the business to better the world both socially and economically.  

References:

Ecosia: https://www.ecosia.org/?c=en 
Tanks Good News: https://tanksgoodnews.com/ 
Live Kindly: https://www.livekindly.co/ 

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